Plastic has become a real problem. For years, consumers were told that plastic can be recycled, but the truth is that only about 5–6% will be.

Most of the plastic we use ends up in landfills or oceans, where it can be harmful to wildlife and natural ecosystems. 

It can also break down into tiny pieces called microplastics and nanoplastics, which have been found in our food, drinking water, and even our blood. 

Despite these consequences, the production of plastic waste continues to increase, and is projected to triple by 2060.

It’s clear that we need alternatives to single-use plastic that use truly recyclable materials or eliminate packaging altogether.

Unlike plastic and other materials, aluminum can be recycled over and over again without any loss in quality. As a result, nearly 75% of the aluminum that’s ever been produced is still in use today.

That’s why White Cap packages its soap in aluminum cans. Our products let you reduce your home’s plastic waste while enjoying high-quality, all-natural, liquid or foaming soap.

By replacing plastic with aluminum, we are solving a problem for our customers, but this approach doesn't solve the problem for the world.

We need to find ways to remove packaging from products altogether to make personal care truly sustainable.